Fancy Fancy Services, a full-service event planning studio, came to me with just a logo but no established brand guidelines. I developed a brand system that captures the essence of their work—bold, yet elegant.
The visual identity supports their wide range of event styles, from black-tie galas to creative pop-ups, ensuring consistency across print and digital media. The result is a flexible yet distinct brand system that allows Fancy Fancy to show up with style and intention at every touchpoint.
Oui Craft, a woodworking business based in North Austin, reached out as they were transitioning from a passionate hobby to a full-fledged business. What began in a third-floor apartment—building credenzas and coffee tables—soon evolved into crafting 6-foot dining tables and custom pieces for homes and fire stations. From typography to color palette and visual storytelling, the brand captures the warmth and authenticity that define Oui Craft’s approach to custom furniture.
